Oggu organic coke
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I loved the tasty coke and the identity and packaging design by Designbridge. Unfortunately the company died after a short life. Not because it was not successful or because people didn’t like it, but because of disagreement between shareholders and hinder by the EU (who fell for the lobby of the sugar industry). Again this is an example that power, money and fast growth isn’t the best thing for good ideas.

“Oggu is a soft drink with a simple philosophy: delicious and 100% organic. To make such a delicious soft drink, solely made of ingredients that belong there, hasn’t been easy. In fact we had to reinvent how soft drinks should be made; no chemicals, no artificial additives, solely 100% organic ingredients. Oggu is the first climate-neutral soft drinks company in the world.”

 

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